We help you understand and
comply with regulations in a simple and efficient way.

The legal support you need

Understanding your challenges is the foundation of our approach. At Properly, we combine the expertise of a multidisciplinary team to offer you personalized strategies that address your needs.

Our priority is to provide you with clarity and security at every step, ensuring that every solution we implement strengthens your company’s legal solidity.

Do you know what legal tools you need
to protect and manage your business?

International Network of Allies

We are part of international associations that bring
together legal firms specializing in our fields.

We clear them up!

We know that understanding the regulations can be complicated, so we aim to make it simpler.

No. All contents on the Internet have a creator, which is why it is necessary to verify if they are protected by some type of intellectual property (such as a trademark or copyright) and if they have been published with licenses that allow for free use and the terms under which their use is allowed. Otherwise, it will be necessary to have the license holder’s permission to use them.

Some exceptions that do not require permission from the holder are the following:

  • References to abstract ideas from literary or artistic works, official texts (regulations), news of the day, simple facts or data, as they are not protected by copyright, but if they are reproduced verbatim, the source must be cited.
  • Parodies of works, but a remuneration must be paid to the author.
  • If the copyright protection period has expired (70 years after the author’s death, in most cases), always acknowledging who the author is.
  • Use of third-party trademarks, provided that it is for informational purposes only, for example, if we want to promote the sale of original products or repair services for products of certain brands.


We can help you follow all the steps and so, avoid infringing third party rights.

Yes, influencers must always declare their content is advertising if their comments or opinions have a consideration. Remember that failure to declare their content is advertising is a violation of the Principle of Authenticity, and that both you as the advertiser and the influencer may be sanctioned by the competent authority.

It is any type of information which identifies you or makes you identifiable, for example, your name and last name, your national identity card or your passport number, your telephone number, your fingerprint, your image and voice, among others. Do not forget that only natural persons have personal data, information belonging to legal entities is not covered by this concept.

All of those who carry out activities in establishments open to the public, whether it is in their own store, stand in a fair or shopping center, in coworking spaces presented as independent establishments, with their own RUC (Unified Taxpayer Registration) number and their own invoicing forms, even on e-commerce or marketplace.


Do it properly
with Properly

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