WHO WE ARE

Your allies in specialized
legal advice

Our goal is to establish lasting connections.
We help you comply with regulations
in a simple and efficient way.

We accompany you
every step
of the way

We are committed and focused on understanding the needs of our clients and proposing simple and efficient solutions.

Personalized solutions for
unique challenges

Every client is unique, and that’s why we personalize our advice.

Strong principles for
reliable service

We are guided by solid values that ensure every action
we take is driven by ethics and professionalism.

A young firm
with extensive experience

Meet our experts

Ana Belén Martell Mena

Founder and CEO

Lucía Quevedo Flores

Director

Franchesca Trefogli Wong

Consultant

Lizbeth Díaz Mejía

Consultant

Paolo Cayetano Terrel

Consultant

Rosa Lozano Henríquez

Administrator

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Ana Belén Martell Mena

Founder and CEO

Leader of the Health Regulation Area, shares leadership of the Intellectual Property and Competition Areas.

She has 14 years’ experience in her areas of specialization.

She graduated from the Law Faculty at Pontifical Catholic University of Peru (PUCP). She concluded her Master’s Degree in Business Law with Mention in Market from UPC University, and a Master’s Degree in Intellectual Property with Mention in Pharmaceutical Law from Cayetano Heredia University.

She has been recommended in the Leaders League rankings, media and rating agency for high ranking executives worldwide, in the Trademark Prosecution sections between 2019 and 2023, and in IP Litigation in the years 2022 and 2023.

Memberships:

- Peruvian Association of Industrial Property and Copyright.
- International Trademark Association – INTA.
- Inter-American Association of Intellectual Property – ASIPI.
- Callao Bar Association.

Lucía Quevedo Flores

Director

She leads the Personal Data Protection Area and Consumer Protection Area and shares leadership of the Intellectual Property and Competition areas.

She has 15 years’ experience in her areas of specialization.

She is a lawyer from San Marcos National University, with a specialization in Advertising and Repression of Unfair Competition from Pacífico University.

She has been recommended in the Leaders League rankings, media and rating agency for high ranking executives worldwide, in the sections of Competition & Antitrust in 2024, Trademark Prosecution between 2021 and 2023, and Data Protection during 2023.

Memberships:

- Inter-American Association of Intellectual Property – ASIPI.
- Subsititute member representing Lima Chamber of Commerce in the multisectoral group for drafting of the National Intellectual Property Policy.
- Lima Bar Association.

Franchesca Trefogli Wong

Consultant

Legal consultant specialized in intellectual property, consumer protection and unfair competition.

She has 5 years’ experience in her areas of specialization.

She is a lawyer from Pontifical Catholic University of Peru (PUCP) and has a specialization in Consumer Protection.

Memberships:

- Lima Bar Association.

Lizbeth Díaz Mejía

Consultant

Consultant specialized in regulatory matters.

She has 15 years’ experience in her areas of specialization.

She has a degree in pharmaceutical chemistry from San Marcos National University and a specialization in medical devices.

Memberships:

- Pharmaceutical Chemist Association of Lima.

Paolo Cayetano Terrel

Consultant

Consultant specialized in patents.

He has 10 years’ experience in his area of specialization.

He is a toxicologist from San Marcos National University and has concluded his studies at the Master's degree program in Innovation and Technology Management and Policies from Pontifical Catholic University of Peru (PUCP).

He is currently doing an MBA at Centrum PUCP (Pontifical Catholic University of Peru).

Rosa Lozano Henríquez

Administrator

In charge of administration and finance.

She has 18 years’ experience in the accounting, administrative, financial and tax fields.

She has an accounting degree from Inca Garcilaso De La Vega University.

Memberships:

- Association of Public Accountants of Lima